Reimagining kitchens with functional innovation

We are looking for ambitious kitchen furniture companies.

Victor has spent the past seven years working at Kingfisher. Since 2020 he was leading the UK engineering team and working with kitchen suppliers worldwide.

Ben has spent over a decade developing award-winning, best-selling kitchen products.

Together, we’ve spent the last two years driving functional innovation in mass-market kitchens.

At Lifecraft, we’re here to help kitchen companies deliver unique, standout products. Let’s connect!

Alongside kitchen furniture, we also offer an innovation service for everyday products at Grow the Roses.

Victor Gil

Engineering Partner

Ben King

Product Innovation Partner

How we can help…

Innovative Products

  • Best-selling products with a story.

  • Unique, patented product ranges

Mass-market delivery

  • Engineering custmer value & affordability.

  • Kitchen supply chain support

Functional innovation is putting people first.

While others focus on surface-level style, we see an opportunity to lead with functional innovation—creating products that make life easier, more enjoyable, and more efficient.

Our customer-first approach uncovers real problems and turns them into delightful solutions that stand out, tell a story, and sell themselves.

This method has proven successful for global brands we have worked with.

Engineering an accessible price point.

We can help you launch unique functionality at a mass-market price point.

We develop product systems that offer flexibility, incorporating industry-standard fixtures and fittings to enhance adaptability while controlling costs.

Our focus is always on designing products that deliver value, both in terms of function and affordability.

We believe in working closely with factories.

Strong partnerships with factories are key to delivering high-quality products at the right price, on time, and reliably.

We can collaborate with your existing suppliers or connect you with our trusted partners in Europe and Asia.

Victor spends much of his time across Europe, with a base in Barcelona, working closely with some of the finest suppliers to ensure excellence at every stage.

A Track Record of Excellence.

“Victor’s engineering expertise, combined with Ben’s innovative product thinking, help turn complex ideas into successful, mass-market products. They demonstrate a deep understanding of design, manufacturing, and market requirements. Their ability to combine technical precision with forward-thinking creativity delivers exceptional results and inspires confidence and collaboration across teams.”

David Ackland
Product Design Director, Kingfisher

Let’s talk about working together

We’re passionate about the opportunities in the kitchen market and are eager to collaborate with new partners.

Whether you need support with current projects or a fresh perspective to stand out in the market, we’re here to help.

We’d love to hear from you—reach out, and let’s explore how we can work together.

Thanks,

Ben & Victor

ben@lifecraftprojects.com
+44 7972266345

victor@lifecraftprojects.com
+34 611086381